Typography artist for live event. Blue Engine Marketing is an agency specializing in experiential marketing, events and production. They reached out for our help in aligning them with a typography artist to represent their client HGTV Magazine. This year’s 2018 NY Blogger Block Party event hosted the activation. In partnership with 3M tape, we kicked off the day with live artwork also including a tutorial that placed products in use.
HGTV Magazine chose Steffi Lynn for her fun and bubbly style, range in craft, and experience in handwritten typography. Her goal was to help bring their brand to life for local bloggers visiting the pop up party. The client provided light direction to include 3M’s slogan and a NY city theme. Steffi then created custom sketches to take the project and align it with her personal and distinct style. Using Sherwin Williams paint and 3M painter’s tape Steffi created smooth and sharp lines for the cities dynamic skyline, while also protecting the canvases border from any spill over paint strokes.
The collaboration was a good fit for all parties involved. Bloggers were able to watch Steffi’s artwork come to fruition in front of their eyes. The final piece was also available for photo opportunities at the end of the event.
Typography artist for live event.
