Street Art Mural Campaign
Horizon Therapeutics produces innovative medicines addressing the needs of patients suffering from rare diseases. We partnered with them for their latest campaign bringing awareness to gout. This was an exciting chance for us to assist the Horizon team facilitate public attention. Equally important, bring attention to this often misunderstood disease through art. We designed and painted a series of public artwork installations. Importantly, the murals located in four metropolitan US cities – Atlanta, Houston, Charlotte, and Phoenix. These were large scale walls in major areas with a simple and straightforward message. “Take a closer look at Gout”. Unquestionably bold, the neon text combined with skeleton visuals invoked scanned Xray references that most people could identify with (technically called ‘dect imaging’ that detects neon fluid buildup in the bones and joints, which is an indication of gout).
Our Street Art Mural Campaign create intrigue for viewers to learn more. Without a doubt prompting them to visit Horizon’s website. The strategy was to target drivers in these markets. Clearly seeing this driving by with gout shown in its most common forms. Without a doubt focusing on the spine, hands, and feet. It was meaningful for us to take on a medical awareness project. Not only does it brings truth to the American population but it also creates awareness of prevention.
Interested in a public facing mural campaign? Or in need of a professional graffiti artists for your creative project? Then email us at art@graffiti-artist.net or call 646-801-6024
