Painting Awareness: Horizon Therapeutics’ Outdoor Advertising Murals in Seattle
Horizon Therapeutics, a beacon in innovative medicines for rare diseases, teamed up with us for a unique venture. An outdoor advertising mural campaign for Gout Awareness. This collaboration not only allowed us to showcase our artistic prowess but, more importantly, to contribute to the vital cause of bringing attention to the often-misunderstood disease of gout.
In the heart of Seattle, Washington, we embarked on a mission to paint more than just walls. Undoubtedly aimed to paint awareness and understanding. The chosen location was strategic: across from the famous Pike Place, a bustling area where locals and tourists converge.
The mural itself was a visual testament to simplicity with impact. A large-scale wall adorned with a clear and straightforward message: “Take a closer look at Gout.” The neon text, unquestionably bold, was accompanied by skeleton visuals reminiscent of scanned X-ray references. These visuals, technically known as ‘dect imaging,’ depict neon fluid buildup in the bones and joints – a clear indication of gout.
Our Street Art Mural Campaign was more than just paint on a wall.
The goal was simple – prompt them to learn more, to delve deeper into the realities of gout. Additionally, it was a strategic move to create intrigue among viewers. The mural served as a beacon, directing curious onlookers to visit Horizon’s website for comprehensive information.
The strategy was clear: target the bustling foot and vehicle traffic around Pike Place. The mural became a conversation starter, prompting passersby to ponder and question, ultimately leading them to seek more knowledge. In a world filled with information overload, simplicity became the key to capturing attention and fostering understanding.
Art with a Cause
Taking on a medical awareness project held profound meaning for us. Beyond the strokes of the brush and vibrant colors, it was about delivering a truth that resonates. Gout, often downplayed or misunderstood, took center stage in the form of art. The mural wasn’t just an aesthetic addition to the urban landscape; it was a visual advocate for prevention and awareness.
Collaborating with Horizon Therapeutics allowed us to blend the realms of health and art seamlessly. The mural wasn’t a standalone piece; it became part of a larger narrative – a story of awareness, compassion, and the power of visual communication.
As the mural sparked curiosity and drew attention, it became a catalyst for conversations. Social media played its part, amplifying the impact beyond the physical streets of Seattle.
Results
In conclusion, Horizon Therapeutics’ outdoor advertising mural campaign transcended traditional boundaries. It wasn’t just about showcasing a pharmaceutical brand; it was about shining a spotlight on a health concern that often lurks in the shadows. The collaboration merged artistry with purpose, creating a mural that doesn’t just adorn walls but paints a clearer picture of health – one that encourages a closer look at gout and the importance of awareness and prevention.
