For our latest project with Mod Pizza, we collaborated with one of our Bay Area Graffiti Artists. As a long-standing client of ours, we work with Mod Pizza on various installs for their stores across the country. Some stores are in major cities, while others are a bit more remote. Nevertheless, we have the artist roster to support Mod Pizza’s needs. Thus, we worked with our Bay Area graffiti artist for this project in Salinas, CA at Harden Ranch Plaza.
Usually, our Mod Pizza installs are more graphic and formulated. However, this project was going to have a graffiti spin to it. The client was open to us doing what we do best – traditional graffiti lettering. Our team created a rough mock for the design, but the agreement was to freehand the design to add more character. In comparison, to projecting artwork for an exact replication which looses some of the rawness to graffiti art.
First, we discussed the loose creative brief in advance to install. Then, we reviewed Mod specific protocols with our Bay Area graffiti artist. Next, we installed this art piece using spray paint with a general color scheme coming from the client’s creative team. Finally, the artwork was painted on raw brick texture which made for a cool and authentic backdrop. We always love to paint something that ties in with our graffiti roots!
The completed mural turned out great. We sent the client completed images while our Bay Area graffiti artist was still onsite for their final approval before leaving. We have worked on numerous projects with the team at Mod Pizza, and we hope to continue to get the opportunity.
Bay Area Graffiti Artist for Mod Pizza Install Images
Check out the completed images for the Harden Ranch Plaza Mod Pizza Install below. And be sure to grab a slice next time you’re in town!
For project inquiries, please contact us at art@graffiti-artist.net or call 646-801-6024
