Racing to Art: Live Mural Artist Adds Vibrancy to the Long Beach Marathon Expo
Philips Sonicare, a proud sponsor of this year’s Long Beach Marathon, aimed to inject an artistic flair into their booth at the Race Expo leading up to the big Sunday run. With the expertise of a live mural artist, we brought their creative vision to life. Unquestionably aligning with Philips Sonicare’s goals and brand guidelines.
Custom Design Unveiled:
As the Race Expo unfolded, our live mural artist unveiled a custom design that echoed the spirit of the event. The booth, adorned with vibrant visuals, became a magnet for runners and their families. Undoubtedly drawing them into a world where art and athleticism seamlessly converged.
Interactive Artistry in Action:
With paint markers in hand, the live mural artist worked diligently. First, creating an eye-catching black and white design. Especially sharp and clean so that attendees had clear lines to color in. Attendees were not just spectators; they became participants in the artistic process. Using color swatches as guides, they joyfully painted within the lines, infusing the mural with a collective burst of color.
Racing to the Finish Line:
Post-race, as runners crossed the finish line, they flocked to the booth. Unlike other murals, it seamlessly invited attendees to take selfies. The finishing line wasn’t just on the track; it extended to the artistic finish achieved by the collaboration of all those who participated.
A Proud Smile for a Healthy Regimen:
The mural served as a backdrop for runners to showcase their accomplishment and commitment to a healthy regimen like marathon training. Smiles radiated proudly as they posed, capturing a moment of achievement. The live mural artist’s creation became more than just art. Above all, it became a celebration of dedication to well-being.
Oral Care: A Marathon, Not a Race:
Embedded in the mural’s message was a reminder that oral care, much like a marathon, is a journey rather than a sprint. Along with cleverly connecting the endurance of oral care with the physical endurance displayed by the marathon participants, it also resonated with the public. Importantly, emphasizing the value of a sustained commitment to health.
A Lasting Impression at Corporate Headquarters:
The journey didn’t end with the marathon. Along with providing an experience, the mural also found a new home at Philips Sonicare’s corporate headquarters. Furthermore, it became a permanent fixture, a visual reminder of the synergy between artistic expression, community engagement, and the pursuit of health.
From Expo to Headquarters:
The transition from the expo to the corporate headquarters was seamless, underscoring the enduring impact of the live mural artist’s work. The mural, now hangs proudly at the Philips corporate offices. The mural continues to tell the story of collaboration, creativity, and the marathon-like commitment to health that Philips Sonicare champions.
Community Connection through Art:
The mural is a testament to the connection between Philips Sonicare and the community it serves. It’s a tangible expression of shared values and a commitment to promoting well-being. The live mural artist’s creation acts as a bridge, uniting the corporate world with the individuals who engage with the brand.
In Conclusion:
The collaboration between Philips Sonicare and the live mural artist at the Long Beach Marathon Expo exemplifies the power of art to connect. Along with inspire and leave a lasting impression. From the vibrant strokes of the paint markers at the expo to the mural’s permanent residence at corporate headquarters, the journey mirrors the marathon’s spirit – a continuous, collective effort toward a healthier, more colorful world. The artistic activation reinforced the idea that, just like oral care, wellness is a marathon, not a race.
