We worked on this neon graffiti mural with Lokai. Lokai is a socially responsible lifestyle brand that creates jewelry representing the balance in life. They support each charity with 10% of its net profit. As a result, this makes them an exciting client to work with!
The goal for the client was to let its audiences know about their latest, limited edition Neon charity bracelet release. Therefore, they wanted to promote via influential channels like Snapchat and other social media platforms. Since video content usually performs well, we did a broadcasting of behind-the-scene footage of production for the neon graffiti mural.
For this project, we painted the neon graffiti mural on two large pre-stretched canvases hung side-by-side. This way, the client could transport the artwork if desired. One thing we needed to consider is that spray paint often lends itself nicely to larger canvases. Nevertheless, we have artists that also work with paint and brush for smaller canvases.
We used the bracelet as inspiration for the neon graffiti mural artwork. The bracelet was a partnership between Lokai, Make-A-Wish, and NFL MVP Cam Newton and the Cam Newton Foundation. Then, our Graffiti USA artist took that information to create their own design representative of the collaboration. We decided to use bright and vibrant neon colors! And we made sure to place the product into the design, as well as local iconic landmarks.
Overall, everyone loved the design. Additionally, video content performed well on social media, and the client was stoked to keep the neon graffiti mural afterwards.
Neon Graffiti Mural Images
If you would like to support the charity, please find out more information on the Lokai website (linked above). Check out the image of the final piece below as well:
For more project inquiries, please contact us at art@graffiti-artist.net or call 646-801-6024
