We’ve noticed a trend this year and Adidas isn’t the only one interested in creating interactive live murals allowing participants to assist the artist and fill in portions of commissioned art pieces.
Latitude, a brand experience design agency came to us to help with a nationwide Adidas launch. The “Adicolor” Adidas launch transcends cultures and eras to redefine itself in new contexts – always taking color seriously, and taking itself less seriously. We helped curate the right graffiti artists for the gig in NY, LA and Chicago to design a black and white illustration showcasing the unique landscapes of their city that only a true local would know. Artist’s designs were then printed onto a large canvas featured at Finish Line locations and to be later colored in by store visitors over the duration of two weeks. Check out some of the work by the different artists below:
Drew Visuals (Los Angeles) – Torrance, CA
Sam Kirk (Chicago) – Schaumburg, IL
Dominic Corry (New York) – Roosevelt Field, NY
For project inquiries, please contact us at art@la-graffiti.com or call 310-853-8877
